Privacy policy

Last updated: July 22, 2025

Gitarrenheld operates this shop and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (the “Services”). Gitarrenheld is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, or disclose personal data when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described herein.

What personal data do we collect or process?

When we use the term “personal data,” we mean information that identifies you or can be directly associated with you. Personal data does not include information that is collected anonymously or has been anonymized so that it cannot be linked to you. Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal data, including inferences drawn from such data:

  • Contact details, including name, postal address, billing address, shipping address, phone number, and email address

  • Financial information, including credit and debit card numbers, payment card details, financial account information, transaction details, payment method, payment confirmation, and other payment-related details

  • Account information, including username, password, security questions, configurations, and settings

  • Transaction information, including items you view, add to your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your past transactions

  • Communications with us, including information you provide when contacting customer support

  • Device information, including information about your device, browser, or network connection, IP address, and other unique identifiers

  • Usage information, including information about how and when you interact with or browse the Services

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you, for example when you create an account, access or use the Services, communicate with us, or otherwise provide us with personal data

  • Automatically through the Services, including from your device, when you use our products or Services or visit our website, and through cookies and similar technologies

  • From our service providers, for example when we engage them to enable certain technologies or when they collect or process personal data on our behalf

  • From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

  • Providing, customizing, and improving the Services. This includes fulfilling our contract with you, processing payments, fulfilling orders, storing your preferences and items of interest, sending account-related notifications, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling product reviews, and creating a personalized shopping experience, such as recommending products based on your purchases. This may also include using personal data to better tailor and improve the Services.

  • Marketing and advertising. We use personal data for marketing and promotional purposes, such as sending marketing communications by email, SMS, or post, and displaying online advertising for products or Services on our website or other websites, including based on items you previously purchased or added to your cart, and other activities related to the Services.

  • Security and fraud prevention. We use personal data to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for safeguarding your login credentials. We strongly recommend that you do not share your username, password, or other access details with anyone.

  • Communicating with you. We use personal data to provide customer support, respond to inquiries in a timely manner, and maintain our business relationship with you.

  • Legal reasons. We use personal data to comply with applicable laws or respond to lawful requests, including from law enforcement or regulatory authorities, to investigate or participate in civil investigations or legal proceedings, and to investigate or enforce potential violations of our terms or policies.

How do we share personal data?

Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy, including:

  • With Shopify, as well as service providers and other third parties that perform Services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping)

  • With business and marketing partners who provide marketing Services or display advertising to you. For example, we use Shopify to support personalized advertising with third-party Services based on your online activities across different merchants and websites. These partners use your data in accordance with their own privacy policies. Depending on your place of residence, you may have the right to instruct us not to share information about you for targeted advertising purposes.

  • With third parties at your direction or with your consent, for example to deliver products to you, or when you use social media widgets or login integrations

  • Within our corporate group, including affiliates

  • In connection with business transactions such as a merger or insolvency, to comply with legal obligations (including responding to subpoenas or court orders), to enforce our terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal data related to your access to and use of the Services in order to provide and improve them. Data you submit to the Services may be transferred to Shopify and to third parties located in countries other than your country of residence in order to provide and improve the Services.

To protect, grow, and improve our business, we also use certain enhanced Shopify features that incorporate data from your interactions with our shop, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal data collected from your interactions with our shop, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to requests to exercise your rights regarding the use of your personal data for these purposes.

For more information on how Shopify uses your personal data and your rights, please refer to Shopify’s Consumer Privacy Policy. Depending on your place of residence, you may be able to exercise certain rights regarding your personal data via the Shopify Privacy Portal.

Third-party websites and links

The Services may include links to websites or online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We are not responsible for the privacy or security of such websites, nor for the accuracy, completeness, or reliability of the information they contain.

Information you provide in public or semi-public areas, including on third-party social networking platforms, may be viewed by other users of the Services and/or those platforms without restriction. The inclusion of such links does not imply endorsement of the content or operators of those platforms unless expressly stated.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are under the age of majority in their country of residence. If you are a parent or guardian and believe your child has provided us with personal data, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we have no knowledge that we “share” or “sell” personal data of individuals under 16 years of age as defined by applicable law.

Data security and retention

No security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” Information transmitted to us may also be subject to risks during transmission. We recommend that you do not use unsecured channels when sending sensitive or confidential information.

The retention period for personal data depends on various factors, including whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your rights and choices

Depending on your place of residence, you may have some or all of the following rights regarding your personal data. These rights are not absolute and may apply only in certain circumstances, and we may deny requests as permitted by law:

  • Right of access. You may have the right to request access to the personal data we hold about you.

  • Right to deletion. You may have the right to request deletion of your personal data.

  • Right to correction. You may have the right to request correction of inaccurate personal data.

  • Right to data portability. You may have the right to receive a copy of your personal data and request its transfer to a third party under certain conditions.

  • Managing communication preferences. You may opt out of marketing emails at any time by using the unsubscribe option included in our emails. Even if you opt out, we may still send you non-promotional messages, such as those related to your account or orders.

If you reside in the United Kingdom or the European Economic Area, you may also have the following rights, subject to local law:

  • Right to object and restrict processing. You may have the right to request that we stop or limit the processing of personal data for certain purposes.

  • Withdrawal of consent. Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.

You may exercise your rights through the Services where indicated, or by contacting us using the details below. More information about how Shopify uses personal data and your rights, including rights related to data processed by Shopify, is available at https://privacy.shopify.com/en.

You will not be discriminated against for exercising your rights. Where permitted or required by law, we may need to verify your identity before processing requests. You may appoint an authorized agent to act on your behalf, subject to verification of authorization and identity. We will respond to requests in accordance with applicable law.

Complaints

If you have concerns about how we process your personal data, please contact us using the details below. Depending on your place of residence, you may have the right to lodge a complaint with a supervisory authority. For the European Economic Area, a list of data protection authorities is available from the relevant regulatory bodies.

International transfers

Your personal data may be transferred to, stored, and processed in countries outside your country of residence. Where personal data is transferred outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent safeguards, unless the transfer is to a country recognized as providing an adequate level of data protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the “Last updated” date, and provide any notices required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us by email at gitarrenheld.us@hotmail.com. For the purposes of applicable data protection laws, we are the data controller of your personal data.